Machi Asobi is what happens when an entire city throws an anime party. Twice a year, Tokushima on Shikoku island opens its streets, theaters, and riverside to a festival of stage events, voice actors, cosplay, and screenings — turning a regional city into a destination for anime fans. For overseas travelers, it's a charming, slightly off-the-beaten-path adventure that pairs a real anime event with the experience of exploring a friendly, less-touristed part of Japan.
What it is
Machi Asobi ("playing in the town") is an anime town festival that spreads across the city of Tokushima rather than sitting inside a single convention hall. Expect stage talk shows with creators and voice actors, premieres and screenings, cosplay gatherings, and pilgrimage spots tied to anime. It has a homey, community-driven feel and a strong connection to the local area, making it distinct from the big-city mega-conventions.
When & where
- Frequency: Twice a year.
- Season: Spring (around May) and autumn (around October).
- Where: Across Tokushima city on Shikoku, using multiple venues, streets, and outdoor spaces.
Dates and the lineup of events shift each edition, so confirm everything on the official site before you travel.
What to expect
- Stage events and talk shows featuring voice actors and anime creators.
- Screenings, premieres, and special guest appearances.
- Cosplay gatherings and anime-pilgrimage spots around the city.
- A relaxed festival atmosphere woven through real neighborhoods.
How to take part
- Tickets: Many street and outdoor events are free, but premium stage events and talk shows often need tickets or advance reservations — check carefully.
- Book early: Tokushima is a smaller city, so hotels fill up during the festival; reserve well ahead.
- Plan your routes: Events are spread out, so map venues and times in advance.
- Cosplay registration: If you plan to cosplay, review registration and changing-room details beforehand.
For cosplayers
- Changing rooms: Use designated changing areas rather than public facilities.
- Designated photo areas: Shoot in the marked cosplay zones and keep streets clear.
- Consent and etiquette: Ask before photographing cosplayers and respect any refusal.
- Follow local rules: Check prop and costume guidelines, and be mindful that this is a lived-in city.
Survival & etiquette
- Bring cash: Smaller-city venues and stalls often prefer cash.
- Mind the crowds at popular stages and queue patiently.
- Stay hydrated, particularly in the spring and autumn sun.
- Respect no-photo rules at stages and screenings.
- Be courteous to residents and staff — Tokushima is sharing its whole town with you.